Portfolious

South East Asia offers a number of attributes that are particularly conducive to its attractiveness for the mobile industry. Firstly, and maybe most importantly, South East Asis countries suffer from a general lack in the number of fixed telecommunication lines, often controlled by monopolies. This not only manifests itself in a very small number of people who actually own a fixed telephone connection, it also results in high fixed-line telecommunication costs, bad service and slow connection s ...

Whether we like it or not, the mobile marketing is here and growing. According to Telefonica O2 survey: budgets spent on mobile marketing and communications is set to increase almost 150% by 2013. 88% of marketing managers anticipate behavioral targeting using mobile device to be an important capability by 2010. The commercial-like ad model will be diminished, given that people are tuning out mass market advertising with DVRs today, and only mobile marketing can provide a more personalized adve ...